THIS IS A.MORA

I created this project to honor my craftsman roots and the leather trade of Leon, Guanajuato, my family’s home town in Mexico.

‘This is A.MORA, the project’ released a line of premium leather handbags and accessories, with a focus on careful craft and intentioned function.

Each made to emphasize the feminine form and the roles women play on a daily basis.

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Utilizing only premium leather in natural skin tones and bright contrasting suede lined interiors. The initial line is a play on varying shades of human skin and our figurative unexpected and wildly colorful interiors. A.Mora products are recognized for their master construction, minimalistic design, with no visible hardware, convertible functions and built-in compartments designed to fit the needs and lifestyle of the wearer. Leather options include untreated leather that will fully ware and patina with age and use, mimicking the lifestyle of the owner.

This is A.MORA

product design, art direction, promo reel writer, director, voice over talent.