Awarded Mention One Show Young Ones ‘23

Spotify asked, “Get more Gen Z listeners onto Spotify Audiobooks.” I answered,

“Let’s make it count!”

Enter ‘if you know you know’ (IYKYK). Using Spotify’s audiobook platform we created a safe, unbiased, and most importantly, factual home for sex education.

In a time where props, bans and repeals are doing everything they can to block access to healthcare, gender identity and sex education, IYKYK opens up an entirely unrestricted way for listeners to learn about sex, and allows Spotify to keep Gen Z safe and informed.